A cut vegetable platter with a brown dipping sauce.

The Taste of Australia for Generations

Like many Australians, Fountain believes in living and enjoying a life with more flavour.

Our Story

It’s no secret that Australians love and trust Fountain, a brand with rich history and heritage that spans over a century. Australia’s much-loved sauce was born in 1906 when W. C. Douglass company, a Sydney-based grocer wholesaler, started making Fountain tomato sauce in its Goodlet Street factories in Surry Hills, NSW.

A stylized grid of Fountain products.
Asian-style eggs with a sesame dressing and herbs on a blue rectangular plate along with a set of wooden chopsticks.
A line up of Fountain bottles on a wooden surface.

'50s and '60s

The growing popularity of Fountain tomato sauce was fuelled in the 1950s and 1960s with the Variety range launching in the iconic poodle bottle, which is still on supermarket shelves today. In 1964, Cerebos acquired the W. C. Douglass company.

A dinner plate with meat, salad, and potatoes.

Today at Fountain

Fountain's dedication to quality and pride in our product remains unchanged. We continue to take pride in our reputation for transforming flavours and complementing meals of all types as Australians continue to embrace new ingredients, cuisines and tastes.