A person uses a smartphone to scan a QR code on an Ethical Bean Coffee bag. The bag, held in another hand, features pink and silver accents against a backdrop of other coffee bags. The phone displays information about the coffee's origin and roast profile. This image showcases the brand's commitment to transparency and traceability, allowing consumers to learn more about their coffee's journey from crop to cup.

Trace your beans

Where’s my coffee from? When was it roasted? Who roasted it?

we want you to feel confident in your cuppa.

That's why we've put a unique QR code on every bag that lets you follow your beans from crop to cup.

A hand holds a smartphone, scanning a QR code on an Ethical Bean Coffee Superdark bag. The bag sits on a wooden coaster atop a gray cloth. A coffee pour-over device is visible in the background. The phone screen displays product information, connecting the physical product with digital content. The image's color scheme is predominantly black, white, and brown, with a blurred background that draws focus to the coffee bag and scanning action.

How it works

1. Grab a bag of beans

2. Flip it over

3. Open your camera app

4. Focus on the QR code

5. Click on the link that pops up

6. Learn about your coffee!

A close-up of a smartphone displaying the Ethical Bean Coffee Superdark blend product page. The screen shows images of the coffee pods and bag, along with details about the roast, origin, and flavor profile. In the background, a corner of the Superdark coffee bag rests on a wooden coaster and a soft gray cloth, further emphasizing the product. The image uses a muted color palette with black, gray, and brown tones.

Find out

  • Where your coffee was grown

  • When it was roasted

  • How long it was roasted for and at what temperature

  • Who roasted it and what they like to do in their spare time

  • How the coffee scores on sweetness, body, acidity more

Try our beans

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