Our Story
Born and Raised in the USA
Bull's-Eye BBQ sauce has been taking barbecues to the next level since 1985. Nothing but the real deal, Bull's-Eye sauces are full-bodied, smoky, and packed with flavour. Crafted by and for people with a passion for meat and bold flavours, there is nothing Bull's-Eye cannot handle. From brisket to wings, or ribs to ribeye, Bull's-Eye's got you covered.
For Us, Barbecue Is More Than Just Delicious - It’s in Our Blood
It's a single word with a thousand meanings. It's fire in the pits and fire in your belly. It's backyard barbecues, reunions with friends in the great outdoors, or travelling thousands of miles to cook for, with, and against the country's finest at the best BBQ festivals and competitions in the world.
In the USA’s BBQ Belt Unrivalled Pitmastery
And a fierce pride in local styles rules: dry or wet ribs? Chopped or pulled pork? Wood smoke or gas? Eastern-style cracklin', or Lexington-style outside brown'? Served with slaw, fries, hash, or on nachos, the Memphis way?
Legendary Flavours
That's why you'll find legendary flavours of American BBQ sauce in the Bull's-Eye family. From Tennessee's sweet whiskey to the bold, spicy kick of Texas hot. When you've waited eight hours to get that pulled pork perfectly tender, you don't want to put any old sauce on it. You want what's right.
So Throw Out Those Fancy Fifteen-Step Recipes
Gather your people and get that grill on–trust your nose, use your hands.
