Candy Sushi Rolls

Microwave butter in large microwaveable bowl on HIGH 45 sec. or until melted. Add marshmallows; toss to coat. Microwave 1-1/2 to 2 min. or until marshmallows are completely melted and mixture is well blended, stirring every 45 sec. Stir in cereal.

Unroll fruit snack sheets. Press 3 Tbsp. cereal mixture onto each sheet to within 1/2 inch of edge. Place 4 fish-shaped fruit snacks down center of each sheet; roll up tightly.

Mix 1 pkg. (8 oz.) PHILADELPHIA Cream Cheese, softened, 1-1/2 cups KRAFT Shredded Cheese, 1/3 cup each KRAFT Real Mayo and chopped or sliced Add-Ins in pie plate or ovenproof serving dish.