Add a Little Magic

The baking powder you know and trust for your family favourites.

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For over 100 years, Magic Baking Powder has helped make your muffins, scones and biscuits light and fluffy.

Satisfy Your Sweet Tooth Cravings

Get in the kitchen with What’s Cooking, the recipe app with step-by-step videos from top creators. Discover delicious desserts you can’t wait to bake!